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145 King Street West, Suite 2200 | Toronto, Ontario | M5H 4G2 | 416 362 3711

Product Counsel

Product Counsel works alongside your existing business and/or legal teams from early-stage development to launch of your business-to-business (B2B) or business-to-consumer (B2C) product. We understand your products, priorities, plans, and process to help you achieve your goals, acting as mini-general counsel in a uniquely specialised area of expertise. Further, we understand the complexities of demands and regulations around data privacy and management. We help ensure that, from the outset, legal risks are appropriately identified, considered, mitigated, and allocated to maximize the value of your end product and deploy it without unintended roadblocks and legal risk.

Our Product Counsel team has extensive experience:

  • Advising in the role of Product Counsel, General Counsel, and other in-house counsel capacities
  • Practising law in Canada and in other international jurisdictions
  • Managing large, complex, and multi-disciplinary legal projects
  • Seamlessly integrating with the business and its stakeholders including U.S. and other global affiliates
  • Advising U.S. businesses on entering the Canadian market and compliance
  • Advising regulated industries
  • Advising on privacy, cybersecurity, Canada’s Anti-Spam Legislation (CASL), commercial agreements, intellectual property, consumer protection, and marketing/advertising laws


  • Quickly gaining an in-depth understanding of your product and your short and long-term business goals
  • Identifying legal risks at every phase of the product lifecycle based on existing laws and regulatory, legal, and industry trends
  • Conducting privacy and other legal gap analyses and conducting privacy impact assessments
  • Developing practical and elegant solutions to address legal gaps
  • Protecting copyright, trademarks, and intellectual property
  • Drafting and negotiating commercial agreements with suppliers and other players involved in development and delivery of the end product
  • Drafting end user terms and conditions and privacy policies
  • Developing and implementing necessary corporate policies and procedures and delivering training

Practice Group Chair(s)

Image: Seema Aggarwal - Business Law Lawyer

Seema Aggarwal

p: (416) 369-4337

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